Learn how to optimize your ads on the Google Search Network. Phrase match keywords, longtail ad groups, A/B testing, writing good ads and bidding to position optimization.
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Learn 3 great ways for ad group naming on the Google Search Network. Name ad groups based on your competitors, your brand and your business model.
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Learn 4 basic concepts about google analytics ranging from account organization structure, reports & sections, metrics & dimensions to trends.
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Discover 7 effective questions about ad performance advertisers must answer about their customers’ journey to conversion to optimize their campaigns for scalability and business growth.
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Learn how to setup an ad campaign on the Google Search Network. Explore concepts like networks, locations, targeting, bid strategy, ad rotation and keyword matching.
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Learn how to setup an account for advertising on the Google AdWords platform. Utilize best practices for effective and separate search and display campaigns.
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